Customers
Discover, book, pay and return
Product documentation
Customer, professional, salon, group, Academy, partner and platform journeys mapped to the moment each capability serves. Statuses reflect the current build; market research informs opportunities without presenting them as live features.
Connected journey mesh
Follow each audience into the same booking, commerce, learning and trust system. Amber and muted nodes expose work that is not fully developed.
Discover, book, pay and return
Deliver services and grow a reputation
Operate the diary, checkout and clients
Activate, control and compare locations
Teach, learn and prove skills
Govern trust, growth and revenue share
“I want a great haircut near me, from someone I can trust.”
Scalable location & category discovery
LiveSearch across published regions without maintaining fixed city tabs.
Salon and professional profiles
LiveServices, prices, team, locations and verification marks.
Search & keyword matching
LiveService and salon name search filtered by city.
Map explorer & distance sorting
LivePins for every published location, synced list, near-me sorting and one-tap directions.
Looks feed
LiveApproved stylist photos and videos give customers proof of work before booking.
AI concierge
LiveAsk in plain language; suggestions are grounded in the live catalogue and bookable.
“Show me exactly what it costs, how long it takes and who does it.”
Transparent pricing & duration
LiveLKR pricing, deposit amount and total service time.
Any-professional or named choice
LivePick a specific professional or let the salon assign.
Come to me (on-demand)
LiveRequest a mobile professional; nearby staff get an offer with travel time and the first to accept is booked.
Service photography
LiveSalons upload a photo per service; it shows on the web and in both phone apps.
“Give me a real slot that will not be double booked.”
Server-computed availability
Live15-minute grid, 60-minute lead time, working hours and exceptions.
Slot holds with countdown
LiveHeld slots block other bookings and expire automatically.
Double-booking protection
LiveProfessional and resource conflicts are rejected at confirmation.
Deposit payment
In progressDeposit rules and amounts are enforced, but no money is collected until a payment provider is connected.
Waitlist when nothing fits
In progressWaitlist entries are stored; automatic offers after a cancellation are still to be wired.
“Tell me it is confirmed, and remind me before it happens.”
Booking reference & confirmation
LiveHuman-readable reference with cross-surface links.
Unified notifications center
LiveSame timeline, icons and read state on all four surfaces.
Realtime cross-surface sync
LiveAppointments and notifications invalidate caches instantly.
Email / SMS / push delivery
In progressEvery reminder and campaign is queued per recipient and channel; only the sending provider is missing.
“I arrive, get looked after, and nothing gets lost.”
Live service queue
LiveExpected, in the salon, in service and checkout lanes.
Provider status transitions
LiveCheck in, start, pause and complete from the phone.
Status event history
LiveEvery transition recorded with actor and timestamp.
Stylist thumbnails on the diary
LiveTeam photos head each calendar column so the floor is readable at a glance.
Rota, time off and blocked time
LiveWeekly hours, holiday, sick, training and salon closures shade the diary.
“Pay quickly, with the deposit already counted.”
Deposit tracking
LiveDeposit amount and state stored per appointment.
Checkout & sales screen
LiveBill builder with retail, tips, discounts, tax, deposit credit and payment method.
Refunds, voids and cash-up
LiveRefund or void a bill with a reason, then reconcile the day by payment method.
Retail & stock
LiveRetail lines on the bill decrement stock; restock and wastage are recorded.
Card payment provider
In progressTokenised wallet and checkout are test-ready; live charging remains disconnected by owner decision.
“Leave a review, keep my history, come back easily.”
Appointment history
LiveUpcoming and past appointments with spend summary.
Salon CRM record
LiveVisit counts, last visit and salon-side notes.
Reviews & ratings
LiveCustomers rate a finished visit; salon and professional ratings re-aggregate instantly.
Loyalty points
LiveEarned on payment and reviews, redeemable against a future visit.
Referrals
LiveEvery customer has a share code; a friend booking with it rewards both sides.
Client insight
LiveSpend bands, no-show risk, notes and tags on every salon client record.
“I want to know the people I book are who they say they are.”
Verification workflow
LiveRequests with evidence, decisions and status labels.
Audit log
LiveActor, action and subject for platform activity.
Agent integrations (MCP)
LiveProtected tools: search, salon, availability, my bookings.
Content moderation
LiveStylist posts stay private until the platform approves them, with reviewer notes on rejection.
Platform finance & oversight
LiveTakings, commission, deposits held, refunds, all bookings and customer support tools.
Fraud & dispute case handling
LiveStructured cases include evidence, risk signals, decisions, refunds and audit history.
“I want to see this stylist's real work before I trust them with mine.”
Publish from the phone
LivePhoto or video, caption and tags, uploaded straight from the Studio tab.
Review before it goes live
LiveApprove or reject with notes; nothing reaches customers unreviewed.
Looks feed & likes
LiveCustomers browse approved work and save what they like.
Team & service imagery
LiveProfile photos and service images flow through the marketplace, diary and apps.
“The salon owner needs one screen that runs the day.”
Diary with staff and room columns
LiveDay, three-day and week views with filters, rota shading and a now line.
Clients, import and export
LiveBring an existing client list in by file; export any view.
Marketing campaigns
LiveSegmented campaigns and reminders queued per recipient.
Reports across branches
LiveRevenue trend, weekday demand, service mix, staff performance and multi-branch comparison.
Marketplace commission reconciliation
LiveBilling shows the plan rate, BELA-sourced service value, recorded marketplace commission and net after commission. Staff commission remains separate in performance reporting.
“I want an app, not a website squeezed onto my phone.”
Customer app
LiveNext visit, rebooking, Looks, points and invites, come-to-me and a map of nearby studios.
Professional app
LiveToday, schedule with a map per visit, availability, requests, earnings, Studio and profile.
Install to home screen
LiveWorks as an installable app on Android and iOS without the stores.
Store submission
In progressiOS and Android wrappers are locally test-ready; submission waits for approved developer accounts.
“Show me the value, help me set up, and only publish my salon when it is ready.”
Acquisition funnel
LiveBrowse the network, compare plans, request a demo and continue into guided setup.
14-day full-feature trial
LiveTrial expiry safely returns the salon to Starter without deleting its operating data.
Approval-gated publication
LivePending branches remain private; approved branches appear in search and on the growth map.
Onboarding progress and nudges
PlannedA persistent completion checklist and automated reminders remain on the stabilisation register.
“Give me one view of every branch without losing local control.”
Branch comparison and consolidated reporting
LiveCompare revenue, bookings and performance across locations with protected exports.
Central service, staff and branch controls
LiveManage the shared operating model while retaining branch-specific schedules and availability.
Cross-branch guest profile and booking
In progressCustomer identity is shared, while a complete cross-branch waitlist and transfer workflow needs deeper automation.
Corporate BI delivery and benchmarking
PlannedScheduled reports, external BI feeds and anonymised network benchmarks remain future scale work.
“Let me build recognised skills and prove what I completed.”
Hybrid course journey
LiveRecorded learning, materials, in-person sessions, assessment and a verifiable certificate share one enrolment.
Trainer authoring and review
LiveDraft modules and assessments are authored in the trainer portal and governed by platform oversight.
Locked video upload
In progressThe upload workflow is complete but needs the owner's video-hosting key for production playback.
Workforce certification compliance
PlannedGroup-wide continuing-education status and country-specific renewal tracking are not yet built.
“Show which salons I helped bring in and how my share was calculated.”
Attributed portfolio and growth metrics
LiveTrack salons, bookings, takings, monthly joins and the negotiated revenue-share calculation.
Permission-scoped partner access
LivePartners cannot browse unrelated salon, customer or platform records.
Automated statements and payouts
In progressThe ledger is live; payment collection and automated monthly payout depend on the payment provider.
Anonymised market benchmarks
PlannedNetwork-level retention, utilisation and pricing benchmarks are a researched opportunity, not a live claim.
“Help me solve the issue, keep me informed and ask before changing anything.”
Help and feedback ticketing
LiveUsers submit issues or suggestions, follow replies and status, and can confirm assistant-drafted tickets.
Dispute and fraud workflow
LiveEvidence, risk signals, decisions, refunds and history are held in structured cases.
Health monitoring and auditability
LiveServer and browser failures feed System Health; a public uptime probe supports external monitoring.
Proactive operational AI
In progressGrounded assistance and approved tools are live; automatic gap-filling and natural-language analytics are next-stage opportunities.
Market research
Sources reviewed 4 October 2026
Fresha — Best salon software 2026
Online and after-hours booking expectations
GlossGenius — Team owners
Mobile operations, hybrid teams and commission insights
GlossGenius — Payroll
Appointment-linked commission, tips and payroll
Zenoti — Multi-location salons
Unified guest identity and central group controls
Zenoti — Benchmark report 2025
Anonymised network benchmarks for operators and partners
Salon Ladder — Training portal
Theory, practical learning and certificate journeys
CIMA by Milady
Beauty education delivery and learner tracking
Vagaro — Pricing and Vera AI
Operational AI, marketing and calendar utilisation
Research is directional. Payroll automation, workforce compliance, external BI, network benchmarks and proactive calendar-filling AI remain recommendations until they are implemented and verified in BELA.
Book on the marketplace, then watch the same appointment and its notifications appear on the provider and salon surfaces.