Product documentation

The BELA ecosystem journey

Customer, professional, salon, group, Academy, partner and platform journeys mapped to the moment each capability serves. Statuses reflect the current build; market research informs opportunities without presenting them as live features.

Connected journey mesh

One ecosystem, shared records

Follow each audience into the same booking, commerce, learning and trust system. Amber and muted nodes expose work that is not fully developed.

LiveIn progressPlanned
Stage 01

Discover

Customer

“I want a great haircut near me, from someone I can trust.”

What the platform does

  • Location-aware and category browsing over live salon, professional and service records.
  • Verification status, ratings and review counts travel with every listing.

Surfaces

Marketplace webCustomer app
  • Scalable location & category discovery

    Live

    Search across published regions without maintaining fixed city tabs.

  • Salon and professional profiles

    Live

    Services, prices, team, locations and verification marks.

  • Search & keyword matching

    Live

    Service and salon name search filtered by city.

  • Map explorer & distance sorting

    Live

    Pins for every published location, synced list, near-me sorting and one-tap directions.

  • Looks feed

    Live

    Approved stylist photos and videos give customers proof of work before booking.

  • AI concierge

    Live

    Ask in plain language; suggestions are grounded in the live catalogue and bookable.

Stage 02

Choose service & professional

Customer

“Show me exactly what it costs, how long it takes and who does it.”

What the platform does

  • Service eligibility links each service to the professionals allowed to perform it.
  • Duration, buffer and prep time are modelled separately so the calendar stays honest.

Surfaces

Marketplace webCustomer app
  • Transparent pricing & duration

    Live

    LKR pricing, deposit amount and total service time.

  • Any-professional or named choice

    Live

    Pick a specific professional or let the salon assign.

  • Come to me (on-demand)

    Live

    Request a mobile professional; nearby staff get an offer with travel time and the first to accept is booked.

  • Service photography

    Live

    Salons upload a photo per service; it shows on the web and in both phone apps.

Stage 03

Availability & booking

Customer

“Give me a real slot that will not be double booked.”

What the platform does

  • Availability is computed on the server from schedules, exceptions, existing appointments and resources.
  • Choosing a time creates a seven-minute hold; confirmation revalidates the slot before writing the appointment.

Surfaces

Marketplace webCustomer appBusiness console
  • Server-computed availability

    Live

    15-minute grid, 60-minute lead time, working hours and exceptions.

  • Slot holds with countdown

    Live

    Held slots block other bookings and expire automatically.

  • Double-booking protection

    Live

    Professional and resource conflicts are rejected at confirmation.

  • Deposit payment

    In progress

    Deposit rules and amounts are enforced, but no money is collected until a payment provider is connected.

  • Waitlist when nothing fits

    In progress

    Waitlist entries are stored; automatic offers after a cancellation are still to be wired.

Stage 04

Confirmation & notifications

Customer, professional & salon

“Tell me it is confirmed, and remind me before it happens.”

What the platform does

  • One appointment write fans out to notification events for the customer, the salon and the professional.
  • The unified notifications center renders every event kind with shared read/unread state and realtime updates.

Surfaces

Customer appProvider appBusiness consolePlatform console
  • Booking reference & confirmation

    Live

    Human-readable reference with cross-surface links.

  • Unified notifications center

    Live

    Same timeline, icons and read state on all four surfaces.

  • Realtime cross-surface sync

    Live

    Appointments and notifications invalidate caches instantly.

  • Email / SMS / push delivery

    In progress

    Every reminder and campaign is queued per recipient and channel; only the sending provider is missing.

Stage 05

Arrival & service

Front desk & professional

“I arrive, get looked after, and nothing gets lost.”

What the platform does

  • Status transitions are logged as appointment status events, giving a full audit trail.
  • The service queue and provider schedule read the same live state.

Surfaces

Provider appBusiness console
  • Live service queue

    Live

    Expected, in the salon, in service and checkout lanes.

  • Provider status transitions

    Live

    Check in, start, pause and complete from the phone.

  • Status event history

    Live

    Every transition recorded with actor and timestamp.

  • Stylist thumbnails on the diary

    Live

    Team photos head each calendar column so the floor is readable at a glance.

  • Rota, time off and blocked time

    Live

    Weekly hours, holiday, sick, training and salon closures shade the diary.

Stage 06

Checkout & payment

Salon & customer

“Pay quickly, with the deposit already counted.”

What the platform does

  • Deposit status is tracked per appointment; the payment interface is provider-agnostic.

Surfaces

Business consoleCustomer app
  • Deposit tracking

    Live

    Deposit amount and state stored per appointment.

  • Checkout & sales screen

    Live

    Bill builder with retail, tips, discounts, tax, deposit credit and payment method.

  • Refunds, voids and cash-up

    Live

    Refund or void a bill with a reason, then reconcile the day by payment method.

  • Retail & stock

    Live

    Retail lines on the bill decrement stock; restock and wastage are recorded.

  • Card payment provider

    In progress

    Tokenised wallet and checkout are test-ready; live charging remains disconnected by owner decision.

Stage 07

After the visit

Customer & salon

“Leave a review, keep my history, come back easily.”

What the platform does

  • CRM links accumulate visit counts, tags and notes per salon.
  • Reviews attach to the appointment, the salon and the professional.

Surfaces

Customer appBusiness console
  • Appointment history

    Live

    Upcoming and past appointments with spend summary.

  • Salon CRM record

    Live

    Visit counts, last visit and salon-side notes.

  • Reviews & ratings

    Live

    Customers rate a finished visit; salon and professional ratings re-aggregate instantly.

  • Loyalty points

    Live

    Earned on payment and reviews, redeemable against a future visit.

  • Referrals

    Live

    Every customer has a share code; a friend booking with it rewards both sides.

  • Client insight

    Live

    Spend bands, no-show risk, notes and tags on every salon client record.

Stage 08

Trust & platform oversight

Platform staff & every user

“I want to know the people I book are who they say they are.”

What the platform does

  • Verification requests, audit log and tenant records power the platform console.
  • Agent access is exposed over an OAuth-protected MCP server with read-only, user-scoped tools.

Surfaces

Platform consoleAgent integrations
  • Verification workflow

    Live

    Requests with evidence, decisions and status labels.

  • Audit log

    Live

    Actor, action and subject for platform activity.

  • Agent integrations (MCP)

    Live

    Protected tools: search, salon, availability, my bookings.

  • Content moderation

    Live

    Stylist posts stay private until the platform approves them, with reviewer notes on rejection.

  • Platform finance & oversight

    Live

    Takings, commission, deposits held, refunds, all bookings and customer support tools.

  • Fraud & dispute case handling

    Live

    Structured cases include evidence, risk signals, decisions, refunds and audit history.

Stage 09

Stylist branding & audience

Professional & customer

“I want to see this stylist's real work before I trust them with mine.”

What the platform does

  • Stylists and salons publish photos or videos from their phone; posts are held for platform review.
  • Approved posts appear in the customer Looks feed with likes, tags and the author's profile photo.

Surfaces

Professional appCustomer appPlatform console
  • Publish from the phone

    Live

    Photo or video, caption and tags, uploaded straight from the Studio tab.

  • Review before it goes live

    Live

    Approve or reject with notes; nothing reaches customers unreviewed.

  • Looks feed & likes

    Live

    Customers browse approved work and save what they like.

  • Team & service imagery

    Live

    Profile photos and service images flow through the marketplace, diary and apps.

Stage 10

Running the salon

Salon owner & front desk

“The salon owner needs one screen that runs the day.”

What the platform does

  • A Fresha-style diary with staff, room and combined columns, drag to move and drag to resize.
  • Reporting reads the live ledger, so revenue, commission and utilisation always match the till.

Surfaces

Business console
  • Diary with staff and room columns

    Live

    Day, three-day and week views with filters, rota shading and a now line.

  • Clients, import and export

    Live

    Bring an existing client list in by file; export any view.

  • Marketing campaigns

    Live

    Segmented campaigns and reminders queued per recipient.

  • Reports across branches

    Live

    Revenue trend, weekday demand, service mix, staff performance and multi-branch comparison.

  • Marketplace commission reconciliation

    Live

    Billing shows the plan rate, BELA-sourced service value, recorded marketplace commission and net after commission. Staff commission remains separate in performance reporting.

Stage 11

On the phone

Customer, professional & salon owner

“I want an app, not a website squeezed onto my phone.”

What the platform does

  • Both phone experiences are installable today and wrapped for the App Store and Google Play.
  • One deploy updates web, iOS and Android together.

Surfaces

Customer appProfessional app
  • Customer app

    Live

    Next visit, rebooking, Looks, points and invites, come-to-me and a map of nearby studios.

  • Professional app

    Live

    Today, schedule with a map per visit, availability, requests, earnings, Studio and profile.

  • Install to home screen

    Live

    Works as an installable app on Android and iOS without the stores.

  • Store submission

    In progress

    iOS and Android wrappers are locally test-ready; submission waits for approved developer accounts.

Stage 12

Join, trial & activate a salon

Prospect & salon owner

“Show me the value, help me set up, and only publish my salon when it is ready.”

What the platform does

  • Marketplace enquiry and demo requests feed the platform lead pipeline.
  • The owner creates the salon, services, team, opening hours and first branch before platform approval makes it discoverable.

Surfaces

Marketplace webOnboardingBusiness consolePlatform console
  • Acquisition funnel

    Live

    Browse the network, compare plans, request a demo and continue into guided setup.

  • 14-day full-feature trial

    Live

    Trial expiry safely returns the salon to Starter without deleting its operating data.

  • Approval-gated publication

    Live

    Pending branches remain private; approved branches appear in search and on the growth map.

  • Onboarding progress and nudges

    Planned

    A persistent completion checklist and automated reminders remain on the stabilisation register.

Stage 13

Operate multiple locations

Multi-branch manager

“Give me one view of every branch without losing local control.”

What the platform does

  • Every operational record carries its business and branch boundary, while group reporting rolls permitted branches together.
  • Current industry leaders make unified guest identity, cross-location controls and benchmarking baseline group expectations.

Surfaces

BELA BusinessBELA Insights
  • Branch comparison and consolidated reporting

    Live

    Compare revenue, bookings and performance across locations with protected exports.

  • Central service, staff and branch controls

    Live

    Manage the shared operating model while retaining branch-specific schedules and availability.

  • Cross-branch guest profile and booking

    In progress

    Customer identity is shared, while a complete cross-branch waitlist and transfer workflow needs deeper automation.

  • Corporate BI delivery and benchmarking

    Planned

    Scheduled reports, external BI feeds and anonymised network benchmarks remain future scale work.

Stage 14

Learn, teach & verify skills

Learner, trainer & education partner

“Let me build recognised skills and prove what I completed.”

What the platform does

  • Approved courses combine modules, recordings, materials, assessments, sessions and certificate verification.
  • External trainers enter through review; the platform owner remains the first-priority author.

Surfaces

BELA AcademyTrainer portalPlatform console
  • Hybrid course journey

    Live

    Recorded learning, materials, in-person sessions, assessment and a verifiable certificate share one enrolment.

  • Trainer authoring and review

    Live

    Draft modules and assessments are authored in the trainer portal and governed by platform oversight.

  • Locked video upload

    In progress

    The upload workflow is complete but needs the owner's video-hosting key for production playback.

  • Workforce certification compliance

    Planned

    Group-wide continuing-education status and country-specific renewal tracking are not yet built.

Stage 15

Track partner growth & revenue share

Technical partner, investor & reseller

“Show which salons I helped bring in and how my share was calculated.”

What the platform does

  • Attribution links invited partners to salons while subscription revenue, commission and payouts remain distinct ledgers.
  • Partner access is invitation-only and limited to attributed businesses and approved financial measures.

Surfaces

BELA PartnerBELA InsightsPlatform console
  • Attributed portfolio and growth metrics

    Live

    Track salons, bookings, takings, monthly joins and the negotiated revenue-share calculation.

  • Permission-scoped partner access

    Live

    Partners cannot browse unrelated salon, customer or platform records.

  • Automated statements and payouts

    In progress

    The ledger is live; payment collection and automated monthly payout depend on the payment provider.

  • Anonymised market benchmarks

    Planned

    Network-level retention, utilisation and pricing benchmarks are a researched opportunity, not a live claim.

Stage 16

Get help, resolve risk & automate safely

Every user & platform operations

“Help me solve the issue, keep me informed and ask before changing anything.”

What the platform does

  • Help tickets, assistant conversations, disputes, error events and audit records form one operational evidence trail.
  • The assistant may search and explain immediately, but record-changing tools require permission and explicit approval.

Surfaces

Every BELA surfaceHelpdeskPlatform console
  • Help and feedback ticketing

    Live

    Users submit issues or suggestions, follow replies and status, and can confirm assistant-drafted tickets.

  • Dispute and fraud workflow

    Live

    Evidence, risk signals, decisions, refunds and history are held in structured cases.

  • Health monitoring and auditability

    Live

    Server and browser failures feed System Health; a public uptime probe supports external monitoring.

  • Proactive operational AI

    In progress

    Grounded assistance and approved tools are live; automatic gap-filling and natural-language analytics are next-stage opportunities.

Market research

Signals shaping the next journeys

Sources reviewed 4 October 2026

Research is directional. Payroll automation, workforce compliance, external BI, network benchmarks and proactive calendar-filling AI remain recommendations until they are implemented and verified in BELA.

See it running

Book on the marketplace, then watch the same appointment and its notifications appear on the provider and salon surfaces.