Marketplace web
- Live search, profiles, map discovery, reviews and protected slot booking
- Helpdesk, grounded assistant and salon acquisition funnel are connected
- Deposit collection, automatic waitlist offers and messaging delivery remain pending
Live platform state
Businesses
—
Professionals
—
Customers
—
Appointments
—
Read from the live database — no mock numbers on this board.
Delivery status
Live
Implemented and verified
In progress
Useful now, with named gaps
Planned
Registered future work
Blocked
Needs an external decision
Surfaces
Customer app
- Home with next appointment, categories, rebooking, bookings and inbox
- Points & invites with referral code sharing and redemption
- On-demand requests for a professional to travel to you
- Store submission, push, wallet and deep links remain pending
Professional app
- Today with service state transitions, schedule with map per appointment
- Availability: weekly hours, time off and travel work edited by the professional
- Requests, offers, earnings and portable profile
- Native store release and push alerts depend on developer accounts
BELA Business console & phone app
- Fresha-style diary: staff and room columns, create, drag, resize, blocked time
- Rota & time off, services, staff, clients, marketing, inventory, resources
- Checkout with refunds and cash-up, staff performance and reports
- Phone app covers bookings, pricing, team and hours; offline operation remains pending
Platform operations
- Overview, tenants, verification decisions, regions, coverage map, audit log
- All bookings, customers, service catalogue, announcements, message queue
- Finance report and staff access control
- External alerts, restore drills and penetration testing remain outside the app
BELA Academy
- Hybrid courses, materials, assessments, sessions and verifiable certificates
- Trainer approval and protected learner access are live
- Production video playback, trainer statements and partner certificates remain pending
BELA Partner & investor portal
- Attributed salons, bookings, takings, growth and negotiated share calculations
- Invitation-only, permission-scoped visibility
- Automated statements and payouts await live billing
Embedded BELA assistant
- Shared help, concierge and account-synced history across every surface
- Grounded search and approval-gated actions are live
- Proactive operations and natural-language analytics remain in progress
Development stages
Stage 1 — Foundation
- Shared domain model: businesses, locations, professionals, services, resources, schedules, appointments
- Race-safe booking: exclusion constraints on professional and resource overlap
- Append-only appointment status events and audit log
- Role-scoped access, audit trails, test personas and the shared BELA design system
Stage 2 — First vertical slice
- Discovery → salon → service → professional → availability → hold → confirmation
- Server-computed availability honouring hours, buffers, lead time, holds and rooms
- The same appointment visible in the business calendar and the professional schedule
- Realtime refresh and status transitions across surfaces
Stage 3 — Service delivery and checkout
- Floor board moves clients through arrival, service and checkout
- Bill builder with retail lines, tips, discounts, region tax and deposit credit
- Cash and recorded tender checkout, refunds, voids and daily cash-up
- Retail stock decremented on sale, restock and wastage movements recorded
- Live card charging, provider refunds and payouts are blocked on provider activation
Stage 4 — Growth systems
- Loyalty points earned on payment and reviews, redeemable by the customer
- Reviews with live rating re-aggregation for salons and professionals
- Referrals: a share code rewards both sides when a friend books
- Waitlist entries and on-demand travel dispatch with travel-time estimates
- Campaigns and reminders queued per recipient, channel and status
- AI concierge on the web and in the customer app
- Fraud and dispute cases with evidence, decisions, refunds and audit history
- Automatic waitlist recovery and external campaign delivery remain pending
Stage 5 — Production readiness
- Roles table plus owner, customer and staff-scoped policies on every write
- Business console and platform screens run behind sign-in with ownership checks
- Professionals edit their own hours, time off and travel setting
- Payment, email, SMS, push and video workflows are test-ready; live delivery activates when providers are approved
- Native iOS and Android wrappers are locally test-ready; store submission starts after developer accounts are approved
Stage 6 — Scale, compliance & commercial activation
- Live subscriptions, deposits, refunds, payouts and tax-validated invoicing
- Transactional email, WhatsApp, SMS, push and external uptime alerts
- Accessibility and penetration audits, restore drill and separate staging environment
- Multi-market language, currency and tax, scheduled BI and privacy-safe benchmarks
Pricing capability register
The source of truth for what each advertised tier can use today.
| Capability | From | Status | Path |
|---|---|---|---|
| Bookings, calendar and clients | Starter | Live | Marketplace, app and business diary |
| Checkout, deposits and reports | Grow | Partial | Operations are live; external payments are blocked |
| Inventory, resources, commission, loyalty and exports | Studio | Live | Salon operations and reports |
| Multi-branch reporting and custom domain setup | Business | Live | Reports and DNS verification workflow are operational |
| API access and priority support | Enterprise | Partial | Scoped keys and SLA-tracked support are operational |
| External payments, messaging, video and app stores | Provider-dependent | Blocked | Flows are test-ready; provider accounts and commercial approval are required |
| Academy video, trainer earnings and partner certificates | Academy | Partial | Learning is live; production video and external partner steps remain |
| Store apps, push, Apple sign-in and offline front desk | Mobile | Planned | Local wrappers are ready; store accounts and mobile hardening remain |
Verified journeys
New customer books a scheduled appointment
- 1. Search a service
- 2. Open the salon
- 3. Pick a professional and time
- 4. Confirm with deposit
Salon sees the booking instantly
- 1. Switch to the salon owner persona
- 2. Open the calendar
- 3. Advance the appointment through service
Professional works the appointment
- 1. Switch to the professional persona
- 2. Open Today
- 3. Check in, start service, complete
Platform reviews trust and activity
- 1. Switch to the platform administrator
- 2. Open the verification queue
- 3. Read the audit log
Demo personas
The switcher in the corner changes which persona's data the surfaces render. It is a development aid only — it grants no permissions and backend policies still govern access.
Ayesha Rajapaksa
Returning customer
Has an upcoming appointment and loyalty history.
DiscoverBookManage appointmentsReviews
Menaka Silva
New customer
Searching for a salon for the first time.
DiscoverGuest booking
Lumière Atelier — Owner
Salon owner
Full access to one business across two locations.
CalendarCustomersStaffServicesFinanceSettings
Lumière Atelier — Front desk
Receptionist
Calendar, queue and customer lookup only.
CalendarQueueCustomers
Nadia Fernando
Senior stylist
Salon-based professional with today's column of work.
TodayScheduleEarnings
Rukshi Gomez
Mobile professional
Independent mobile makeup artist, awaiting verification.
TodayRequestsEarnings
BELA Support
Customer support agent
Read-mostly platform access for support cases.
OverviewSupportTenants (read)
BELA Platform Admin
Platform administrator
Verification decisions, tenants, regions, audit.
OverviewTenantsVerificationRegionsAudit